Ready Set Market

 

5 Marketing Moves to beat your competitors

Marketing as a whole encompasses so much and oftentimes we choose to neglect marketing endeavours completely.

But in an ever growing world of so many people with so many different ideas and so much similarity, what sets your business apart? With so many people world wide, what sets you apart?

And that my friends is your Marketing.

Referred to as the queen of Business Chess according to MJ Demarco, Marketing is the most powerful piece on  the business chess board, with so many variables and possibilities marketing is the powerhouse known as the Queen.

I don't know if you play chess, but for all my chess players out there you know winning without the Queen is not as easy as winning with the Queen, obviously.

If you can successfully take out the enemy's Queen you have now increased your odds of winning by a lot!

Here are Five ways to make your marketing win your team the battle of Business. 

Relieve

When we market we often create ways to entice people towards a better future drawing them towards something they desire and like, something good.

This is the enticing marketing strategy which will be discussed in another article, but what is even more powerful than enticing is not drawing people towards pleasure but giving them a way out of pain.

Some one who is in pain weather by their current accountant isnt treating them right or they have physical body pains if presented with a solution will accept it even for a higher price. 

They just want to get away from the pain.

Buying a new car is expensive and is a big want for many people but many people wont pay that price because of the expense that comes with it, but for a treatment of the same price that relieves a life long pain or a surgery that results in a healed organ we will pay in a heart beat. 

This is because as humans we are drawn towards pleasure but we are much more inclined to be drawn away from pain. 

When you market your service market the pain you will be relieving market the solution in terms of the problem, and people will see what you give as invaluable. 

If you sell insurance, do not market it as a bonus but as an essential to get away from the worries and stresses of what will “if '' and “Maybes' ' of life's ups and downs and show them the stressful life insurance protects them from. 

Pleasures are a want but getting away from a pain feels and often times is a big need. 

Mystery

Curiosity is innate in human beings, we want to know what is being withheld from us even if it does not directly improve our lives in getting to know about it. 

When we watch a movie that leaves us with a cliff hanger not knowing what happens next or what is that pivotal piece of information we are more likely to come to the cinemas to watch the next movie because we want to know.The average percentage of audiences returning to watch a sequel when the movie ends on a cliffhanger is approximately 65%.

When you market anything created mystery creates a desire in the viewer to want to know more, its as if you have made them feel an itch that they can only scratch by looking into that marketing outlet.

When you create marketing campaigns that make the viewers curious they will follow up to know more, and many of them will be exposed to purchasing from your company and supporting your brand because your drawed them in.

A common tactic that professional social media influencers use is the feedback loop, this is them creating a piece of content that will ensure the next piece will always get views by creating a reason to watch the next video in the first video, mystery is one of those ways.

Consistency

Marketing just like life is a game, and that game takes time in order to improve and grow.

Marketing isn't a once of event; it's a constant endeavour that changes and grows as the times shift. 

All that we can do is dedicate ourselves to consistently marketing the cause and changing our marketing strategies to the current times, but as long as we remain consistent success is inevitable.

Many companies' success and their big fortune lies on the path of “consistent marketing” as of anything this takes time and with time your marketing efforts will show fruit.

Don’t be discouraged by the lack of results, keep moving forward and market consistently.

Adapt

Briefly mentioned earlier, times are ever changing and that means that our marketing endeavours should change as well. In the past most people put all their attention on getting displayed on the latest newspaper and getting as much real estate on that paper as possible because that was where the traffic was. 

Now the traffic of people's attention is not on newspapers and it is moving from platform to platform, what you must do as a marketer is discover where your ideal audience is spending all their time and attention and find out how you can put yourself infront of that audience.

We can easily be tempted to remain old school and keep our marketing plan the same as when we first started our companies and personal brands but the world is moving forward and so are our marketing plans.

The core tactics and foundations of marketing remain the same that's why we at Vine Official constantly recommend marketing as a skill to be learnt by all, but the means of the marketing does change. 

Are your marketing campaigns up to date with todays times? How can you improve upon your current marketing systems and make it more modern? How can you prepare your marketing plan for future changes in the world starting today?

These are questions that get us thinking but will result in answers that set your company and personal brand up for success.  

Measure

Marketing can always seem like just a distribution game and as much as it is a distribution game it is not only a distribution game but a also a collection game, we as the marketers are required to collect the data from our marketing campaigns and determine weather they where successful or not and if not why where they not successful and if so what made it successful and can we replicate that? Can we 10x that success next time? 

Measuring can be the most boring part of marketing but it is where all of the money lies, always measure your endeavors from input to output. What labour went into the campaign how much was the cost and how long did it take to roll out, was the return on that campaign profitable and if not why was it not profitable.

As business owners we often want to avoid these tough questions and just start taking actions but answering these questions allow us to set the foundation for future successful campaigns and increased cash flow.

Measuring your marketing campaigns does not need to be complicated, here is a simple guide to starting.

Make an google sheet, create a section for the upcoming month then write down all the marketing campaigns you plan on doing the amount of labour going in and the cost and roll out time, then the amount of cashflow in return of that marketing campaign, see if that amount of cashflow was worth all the input if not adjust the input and change your strategy.

Measuring is as simple as that.

Remember marketing is your queen, your most powerful piece of business Chess.

Take care of her and she will take care of you. 

Inspired by the book, The Great Rat Race by MJ Demarco.

Affiliate link:https://amzn.to/3xQErff

Ready, Set, Market: 5 Marketing Moves to Beat Your Competitors

Marketing as a whole encompasses so much, and oftentimes we choose to neglect marketing endeavors completely. But in an ever-growing world of so many people with so many different ideas and so much similarity, what sets your business apart? With so many people worldwide, what sets you apart?

And that, my friends, is your marketing.

Referred to as the queen of Business Chess, according to MJ DeMarco, marketing is the most powerful piece on the business chessboard. With so many variables and possibilities, marketing is the powerhouse known as the Queen.

I don't know if you play chess, but for all my chess players out there, you know winning without the Queen is not as easy as winning with the Queen, obviously. If you can successfully take out the enemy's Queen, you have now increased your odds of winning by a lot!

Here are five ways to make your marketing win your team the battle of business.

1. Relieve

When we market, we often create ways to entice people towards a better future, drawing them towards something they desire and like, something good. This is the enticing marketing strategy, which will be discussed in another article, but what is even more powerful than enticing is not drawing people towards pleasure but giving them a way out of pain.

Someone who is in pain, whether their current accountant isn't treating them right or they have physical body pains, if presented with a solution, will accept it even for a higher price. They just want to get away from the pain.

Buying a new car is expensive and a big want for many people, but many people won't pay that price because of the expense that comes with it. However, for a treatment of the same price that relieves a lifelong pain or a surgery that results in a healed organ, we will pay in a heartbeat.

This is because, as humans, we are drawn towards pleasure, but we are much more inclined to be drawn away from pain. When you market your service, market the pain you will be relieving. Market the solution in terms of the problem, and people will see what you give as invaluable.

If you sell insurance, do not market it as a bonus but as an essential to get away from the worries and stresses of the "what ifs" and "maybes" of life's ups and downs. Show them the stressful life insurance protects them from. Pleasures are a want, but getting away from pain feels, and oftentimes is, a big need.

"Blessed is the one who perseveres under trial because, having stood the test, that person will receive the crown of life that the Lord has promised to those who love him." - James 1:12

2. Mystery

Curiosity is innate in human beings. We want to know what is being withheld from us, even if it does not directly improve our lives. When we watch a movie that leaves us with a cliffhanger, not knowing what happens next or what that pivotal piece of information is, we are more likely to come to the cinemas to watch the next movie because we want to know. The average percentage of audiences returning to watch a sequel when the movie ends on a cliffhanger is approximately 65%.

When you market anything, creating mystery creates a desire in the viewer to want to know more. It's as if you have made them feel an itch that they can only scratch by looking into that marketing outlet.

When you create marketing campaigns that make viewers curious, they will follow up to know more, and many of them will be exposed to purchasing from your company and supporting your brand because you drew them in.

A common tactic that professional social media influencers use is the feedback loop. This is creating a piece of content that will ensure the next piece will always get views by creating a reason to watch the next video in the first video. Mystery is one of those ways.

"It is the glory of God to conceal a matter; to search out a matter is the glory of kings." - Proverbs 25:2

3. Consistency

Marketing, just like life, is a game, and that game takes time to improve and grow. Marketing isn't a one-off event; it's a constant endeavor that changes and grows as the times shift.

All that we can do is dedicate ourselves to consistently marketing the cause and changing our marketing strategies to the current times, but as long as we remain consistent, success is inevitable. Many companies' success and their big fortune lie on the path of "consistent marketing." As with anything, this takes time, and with time your marketing efforts will show fruit.

Don't be discouraged by the lack of results. Keep moving forward and market consistently.

"Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up." - Galatians 6:9

4. Adapt

Briefly mentioned earlier, times are ever-changing, and that means that our marketing endeavors should change as well. In the past, most people put all their attention on getting displayed in the latest newspaper and getting as much real estate on that paper as possible because that was where the traffic was.

Now the traffic of people's attention is not on newspapers, and it is moving from platform to platform. What you must do as a marketer is discover where your ideal audience is spending all their time and attention and find out how you can put yourself in front of that audience.

We can easily be tempted to remain old-school and keep our marketing plan the same as when we first started our companies and personal brands, but the world is moving forward, and so are our marketing plans.

The core tactics and foundations of marketing remain the same. That's why we at Vine Official constantly recommend marketing as a skill to be learned by all, but the means of marketing do change.

Are your marketing campaigns up to date with today's times? How can you improve upon your current marketing systems and make them more modern? How can you prepare your marketing plan for future changes in the world starting today?

These are questions that get us thinking but will result in answers that set your company and personal brand up for success.

5. Measure

Marketing can always seem like just a distribution game, and as much as it is a distribution game, it is not only a distribution game but also a collection game. We, as the marketers, are required to collect the data from our marketing campaigns and determine whether they were successful or not, and if not, why were they not successful, and if so, what made them successful and can we replicate that? Can we 10x that success next time?

Measuring can be the most boring part of marketing, but it is where all the money lies. Always measure your endeavors from input to output. What labor went into the campaign? How much was the cost, and how long did it take to roll out? Was the return on that campaign profitable? And if not, why was it not profitable?

As business owners, we often want to avoid these tough questions and just start taking actions, but answering these questions allows us to set the foundation for future successful campaigns and increased cash flow.

Measuring your marketing campaigns does not need to be complicated. Here is a simple guide to starting: Make a Google Sheet, create a section for the upcoming month, then write down all the marketing campaigns you plan on doing, the amount of labor going in, and the cost and rollout time. Then, the amount of cash flow in return for that marketing campaign. See if that amount of cash flow was worth all the input. If not, adjust the input and change your strategy.

Measuring is as simple as that.

Conclusion

Remember, marketing is your queen, your most powerful piece of business Chess. Take care of her, and she will take care of you. By focusing on relieving pain, creating mystery, maintaining consistency, adapting to changes, and measuring your efforts, you can significantly enhance your marketing strategies and outperform your competitors.

This article was inspired by MJ DeMarco's book, The Great Rat Race Escape. For further insights, you can purchase the book here.