How a Mobile Makeup Artist Can Turn Special Days Into Year-Round Bookings

Yesterday, I had the privilege of doing a consulting call with an incredible woman—a hardworking mother who runs her own mobile makeup business. Most of her days are spent going from client to client, making their special moments even more special. Weddings, birthdays, anniversaries—you name it—she’s there, helping people feel beautiful and confident.

During our chat, I shared my absolute favourite thing about her business:
💡 It’s always in demand.

Why?
Because there will always be special days ahead. Birthdays, anniversaries, important celebrations—these don’t stop happening. As long as we’re alive, there’s always another date to circle on the calendar.

That means there’s a golden opportunity:
If she started capturing her past clients’ key dates—birthdays, anniversaries, family celebrations—she could turn one-time customers into repeat clients two to three times a year.

Imagine this:
A week before a client’s birthday, they get a friendly message from their makeup artist:
"Hey, your big day is coming up! Let’s make it extra special this year with a fresh, flawless look."
Who wouldn’t say yes?

How to start simple:

1. When working with new clients, casually ask, “When’s your birthday and anniversary?”
   

2. Add those dates to your phone calendar, along with their name and number.
   

3. Pick one weekend to message past clients and collect their dates too.
   
   

Over time, this creates a steady, predictable flow of bookings. No more waking up on a Sunday wondering where your next week’s clients will come from—your calendar will already be dotted with celebrations waiting for you.

And it’s not just makeup artists who can do this. Photographers, DJs, event planners, MCs, bouncy castle rental companies—any business tied to life’s milestones can benefit from building this “event diary.”

It takes time to build, yes—but soon you’ll look at your year ahead and see it fully loaded with special days, ready to be made unforgettable.